Flipkart case study

The Brief

Driving reach & impact to promote the Flipkart Big Billion Day Sale in 2016

quikr media solution

High impact delivered for Big Billion Day - the biggest ecommerce sale season in India, through customized ad
units and affinity audience targeting.

Customized Ad Units

Customizations included complete Homepage takeover for Big Billion Day Sale ads (example: native carousel banner) on website, app and push down ad units on category pages.

Affinity audience targeting

Highly targeted ads to users searching to buy or sell Cars, Bikes, Mobiles & Electronics showing relevant Deals on each category page.

the result

1.5% CTR

Overall campaign CTR of 1% which is 2X higher then committed.
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