ROYAL ENFIELD CASE STUDY

The Brief

Driving preference and purchase intent for Royal Enfield’s new product launch in October 2016.

quikr media solution

Royal Enfield is an iconic lifestyle brand, thus our media plan included highly targeted ads to relevant In-Market and
Affinity audiences.

Cross-category targeting

Ads shown to In-market audiences, identified
through powerful filters like Price segments,
Competitor & Brand keyword searches.

Competitor targeting

The ads were also targeted to affinity audiences i.e.
buyers in the sports, fashion, jobs categories which
helped drive high impact for the brand.

the result

1,400+

interested buyers
in 4 weeks

300+

test rides, bookings
in 4 weeks
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